Well-sleeping, the new well-being trend worth US$ 1.3 Bil.
Koreans sleep the least among the 18 OECD nations. The sleep deprived nation is hungry for a good night's sleep, leading to rapid growth in the market for sleep products. These includes performance bedding to facilitate sleep as well as services that analyse sleep patterns and diagnose problems. Although it is still diminutive compared to more advanced markets in the U.S. and Japan, the domestic market for sleep-related products has grown rapidly to about US$ 1.3 Bil. We take a closer look at the current status of Korea's sleep industry.
Stacking up competitors in the action camera explosion
Action cameras used to be known as specialty products for professionals. Now its popularity has grown among a wide spectrum of users and demand is truly blowing up. Following on the heels of GoPro, Sony, THE-S and Xiaomi have all released their own action cameras, each with its own price point and selling points. This is a comprehensive user review of the players out there.
Circus Company: Balancing Reality and Virtuality
Augmented reality, or AR, is a digital technology that superimposes virtual objects onto reality. Circus Company aims to bring the technology closer to the user by integrating it into a wide range of cultural content such as ads, education, tourism, fashion, and entertainment. It has become a leading provider of AR solutions in Korea in just three years. The founder takes us through his startup journey and how he turned his venture into a flourishing business.
Will an electric car send an electric shock when submerged in water?
A myth has it that electric cars produce an electric shock when it is submerged in water, but is it true? They run on electricity, so it sounds at least plausible. Automakers claim electric vehicles are safe, saying that the circuit breaker would trip immediately when a short circuit is detected. We debunk the popular myth that worries electric car drivers especially on rainy summer days.