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* Date : 2013-11-12

Lee In-jae, the man behind Artee Pedicab that leaves a long-lasting impression






Lee In-jae, who has brought back rickshaws to the old streets of Jongno, Seoul, is a cultural ambassador leading his customers into the fascinating world of Bukchon on his Artee Pedicab.

He left for the U.S. in his early school years and studied at one of the top-ranking universities, Wesleyan. Upon graduation, he returned to his home country, where he began his white collar job at a securities firm. Everything seemed to be going smoothly for him, until he began to sense that something was not quite right. A year later, he quit his well-respected job and decided to follow his passion by starting a pedicab business in Seoul.

After submitting his resignation letter, he worked endless hours for nearly 5 months just to set up his business because the pedicab market hadn't yet been established in Korea. Despite many failed attempts to procure pedicabs from a domestic manufacturer and to have his business proposals accepted by the government, he never gave up and persevered in the end. Now, after tackling numerous challenges, he has become the proud operator of the Artee Pedicab, the mascot of Buchon.

Lee In-jae has many passions and the environment is one of them. His goal is to popularize the pedicab, an eco-friendly method of transport that leaves no carbon footprints, in order to contribute to environmental protection and preservation. He also wants to share the joy and beauty of 'slowness' with as many people as possible, while providing a fun learning experience through his tours. Learn about the story of Lee In-jae, who drew everyone's attention with his brilliant idea, on The INNERview.

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89 2013-11-12 Lee In-jae, the man behind Artee Pedicab that leaves a long-lasting impression #89
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