* Date : 2014-12-02
Kim Min-kyoung, the first colorist in Korea
Kim Min-kyoung is the one who introduced the concept of "colorist," "color psychology," and "color marketing" to Korea. The first colorist of Korea showed her artistic talent at a young age, while working on her craft with her uncle, who was a painter, and her aunt, who was a potter. So, it was natural for her to study art in college. Then, during a trip to France, she visited a textile plant by chance and became amazed by the possibility of creating thousands of shades of the same color. This served as the impetus behind her pursuit of becoming a colorist.
After concluding her 14-year studies abroad, she returned to Korea in the early 90s. But she had trouble finding work in her home country because no one really understood what she did. While struggling to find work, she finally found a glimmer of hope. A cosmetics company proposed a color marketing project and together, they created the first shimmery lipstick in Korea. Her career took off at that point, and her influence reached into many other fields including electronics and automobiles. With Kim Min-kyoung on the forefront, people gradually began recognizing the importance of color in terms of marketing and consumption as well as how color can have a psychological impact.
Tune into this week's edition of The INNERview to meet the colorist Kim Min-kyoung and enter the little explored world of color marketing, psychology and therapy!