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World Ch. Schedule : WED 09:05 KST

* Date : 2011-11-27

Donation, the Most Beautiful gift of All







Trends are changing in Korea's giving/donating culture. We explore benevolent cycles of happiness being driven by altruistic activities in Korean society.

Korea's donation culture is changing. Previously, donations were one-time gifts  collected mostly by the government and corporations. But today's giving is more  individualistic, and people are aware that the smallest donations can go a long way. As online donating grows, more people are doing their part to improve the world.

*Online donation, bringing giving closer
Online donation systems played a large role in expanding individual giving. Donation sites and social networking sites are at the core of all this, and the trend is expanding to social commerce, online shopping and online gaming sites. Donating is now easier and the process more transparent. As younger folks join the donating culture, sums have become smaller and more accessible. Donating has become an everyday part of Korean culture.

*The sum of small efforts
Today's donating culture can be analyzed as the creation of large differences through the collection of small efforts. The employees of a Seoul pharmaceutical company spend their lunch hour knitting for African children suffering from hypothermia. They tell heartwarming stories about how they first picked up knitting needle

*Donation = Money? The donation of talent
The donation of talent is also becoming widespread. Moon Seong-sil, a power blogger, receives 20,000 hits daily and thousands of comments for every entry she posts. These days, she is especially interested in donations that will help children. She used her culinary talents to raise money to build a school for child flood victims.

There are many examples of non-monetary donations. The Sejong Ggumnamu Harmony Orchestra, in which children from low-income families receive sponsorship for instruments, was able to practice at the Sejong Center for the Performing Arts and learn under Lee Seon-yeong, former conductor of the Shanghai Philharmonic Orchestra. We look at how the donations of organizations and people changed young lives.

Korea's donation culture has gone from being passive to aggressive and active. What is donation's new place and role in society today? We explore the happy legacy of Korea's donation culture through the stories of those who give and those who receive.

No,Date,Full Contents Review,Buying등의 정보로 이루어진 목록
No Date Full Contents Review VOD
124 2012-03-28 #153 #154 / The Revolt of Water (2-part series)
123 2012-03-07 #151 / National Parks, Sowing New Life
122 2012-03-01 #150 / Yu Gwan-sun, Korea's Joan of Arc
121 2012-02-29 #149 / 2nd Nuclear Security Summit, Seoul
120 2012-02-22 #148/ The Light of a Thousand Years across the Channel
119 2012-02-15 #147/ Old but Shining with Pride, Yangdong Folk Village
118 2012-02-08 #146/ Korean Game Industry 'Shooting into the World'
117 2012-02-01 #139/ The Secret of the Perfect Farm Produce
116 2012-01-25 #145/ K-pop Girls in Paris
115 2012-01-18 #129/ Korean Namul, the Centerpiece of Vegetarian Diet
114 2012-01-04 #70-71/ The Great Inheritance (episode7,8)
113 2011-12-25 #143/ Korean National Military Symphony US Concert Tour
112 2011-12-18 #142/ Don't Laugh at Me
111 2011-12-11 #141/ Ecology Road 2-Part Documentary #2
110 2011-12-04 #140/ Ecology Road 2-Part Documentary #1
109 2011-11-27 #122/ Donation
108 2011-11-13 #115/ Korea's Power Bloggers
107 2011-11-06 #17/ Korean Route - Jeju Olle, a Pathway for the World
106 2011-10-30 #138/ Crisis or Opportunity for Global Economy? - After the G20 Seoul Summit
105 2011-10-09 #137/ Sabi Palace, the Lost City of the Future 2
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