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World Ch. Schedule : WED 09:05 KST

* Date : 2011-11-27

Donation, the Most Beautiful gift of All







Trends are changing in Korea's giving/donating culture. We explore benevolent cycles of happiness being driven by altruistic activities in Korean society.

Korea's donation culture is changing. Previously, donations were one-time gifts  collected mostly by the government and corporations. But today's giving is more  individualistic, and people are aware that the smallest donations can go a long way. As online donating grows, more people are doing their part to improve the world.

*Online donation, bringing giving closer
Online donation systems played a large role in expanding individual giving. Donation sites and social networking sites are at the core of all this, and the trend is expanding to social commerce, online shopping and online gaming sites. Donating is now easier and the process more transparent. As younger folks join the donating culture, sums have become smaller and more accessible. Donating has become an everyday part of Korean culture.

*The sum of small efforts
Today's donating culture can be analyzed as the creation of large differences through the collection of small efforts. The employees of a Seoul pharmaceutical company spend their lunch hour knitting for African children suffering from hypothermia. They tell heartwarming stories about how they first picked up knitting needle

*Donation = Money? The donation of talent
The donation of talent is also becoming widespread. Moon Seong-sil, a power blogger, receives 20,000 hits daily and thousands of comments for every entry she posts. These days, she is especially interested in donations that will help children. She used her culinary talents to raise money to build a school for child flood victims.

There are many examples of non-monetary donations. The Sejong Ggumnamu Harmony Orchestra, in which children from low-income families receive sponsorship for instruments, was able to practice at the Sejong Center for the Performing Arts and learn under Lee Seon-yeong, former conductor of the Shanghai Philharmonic Orchestra. We look at how the donations of organizations and people changed young lives.

Korea's donation culture has gone from being passive to aggressive and active. What is donation's new place and role in society today? We explore the happy legacy of Korea's donation culture through the stories of those who give and those who receive.

No,Date,Full Contents Review,Buying등의 정보로 이루어진 목록
No Date Full Contents Review VOD
111 2011-12-11 #141/ Ecology Road 2-Part Documentary #2
110 2011-12-04 #140/ Ecology Road 2-Part Documentary #1
109 2011-11-27 #122/ Donation
108 2011-11-13 #115/ Korea's Power Bloggers
107 2011-11-06 #17/ Korean Route - Jeju Olle, a Pathway for the World
106 2011-10-30 #138/ Crisis or Opportunity for Global Economy? - After the G20 Seoul Summit
105 2011-10-09 #137/ Sabi Palace, the Lost City of the Future 2
104 2011-10-02 #136/ Sabi Palace, the Lost City of the Future 1
103 2011-09-25 #135/ Minerals Made by Nature, Sea Salt
102 2011-09-11 #133/ Chef Nick Flynn, Goes to Temple
101 2011-09-04 #132/ Art of Quality Beef
100 2011-08-28 #131/ The first edition of the Tripitaka Koreana (2) Engraving a Millennium
99 2011-08-27 #130/ The first edition of the Tripitaka Koreana (1) The Greatest Voyage
98 2011-08-14 #90/ The Founding Mothers of Korea
97 2011-08-07 #112/ Emile Mack
96 2011-07-24 #128/ Korea Cup International Yacht Race 2011
95 2011-07-03 #127/ Seoul, the capital city of design
94 2011-06-26 #92/ Royal Tombs of the Joseon Dynasty
93 2011-06-12 #126/ 21st Century Noah's Ark Goes to the Zoo
92 2011-06-06 #114/ Seolpi Village
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