e-sports (electronic sports), where players
battle it out through computer or video games
In the 11 years of e-sports history, Korea has played a pivotal role in creating a market for it.
In an effort to build their e-sports industry, China has even listed e-sports as an official sport. Japan is using its title as the console game leader to develop its e-sports market. Asia and the world are turning to e-sports.
A new business that promises the world!
As a potential national brand, the e-sports market is full of limitless possibilities and fierce competition. We show what needs to be done to develop e-sports into Korea's national brand.