서브메뉴

Arirang Prime
What's on This Episode
About The Program
Video on Demand
Special VOD
Archive
TV Programs 고르기
  • youtube
  • naver

Program :

Archive

World Ch. Schedule : WED 09:05 KST

* Date : 2016-11-16

Evolving ICT, the 4th Industrial Revolution

A few years ago, a new type of Hallyu surfaced as Korean companies began using Hallyu as their marketing strategy to successfully enter foreign markets. However, this new rise of Hallyu as an economic engine was not the only factor behind their success in the global market.

China, Indonesia, and Vietnam have shown remarkable growth despite a slowdown in the global economy. China started making its transition from the world's factory to the world's market, and Vietnam and Indonesia are attracting various global companies with low labor costs. They are FTA and TPP members and their open policy makes it possible to achieve rapid development. And often, Korean companies utilize their strong motivation for development to enter foreign markets. They turn these countries into new manufacturing bases and continue moving forward.

Let's look at some of the Korean companies and examine the secrets behind their success among global competition.

# Using Hallyu marketing and "Little Emperor" phenomenon
One Korean education company established its branch in China to educate preschoolers and elementary school students. China's one-child policy gave rise to "Little Emperor" phenomenon in which parents generously invest in their children's education. And realizing this, the company strategically entered the Chinese market. Many Korean companies analyze the demands of foreign markets before entering them. And they greatly benefited from Hallyu. The Korean beauty industry, in particular, successfully marketed their products by using Korean celebrities as their models. People's positive views on Hallyu played a role in creating good images for Korean brands and products. This is the tremendous power of Hallyu.

# Rising from a culture to a company brand
However, companies cannot solely rely on Hallyu. Hallyu is limited to K-drama and K-pop. And even though it stirred people's interests in Korea, there is still a long way to go until Korean consumer goods become a part of local people's daily life. The companies' survival depends on localization. In Asia, local residents play a role in both consuming and manufacturing products. This means that the Korean industry's survival is in the hands of the local residents.

# From being a brand to becoming the face of Korea
Over 70% of Vietnam's population is made up of young people under the age of 40. So it's easy to see Korean advertisements targeting Vietnam's younger generations. Vietnam is well known for its rapid development. Also known as the next China, it is Vietnam's goal to become the world's 2nd factory. In order to attract young Vietnamese customers, Korean companies often use positive image of Korea. Let's take a tour to these Korean factories and examine which direction they should take.


Rooftop Story Rooftop Story Rooftop Story Rooftop Story Rooftop Story
No,Date,Full Contents Review,Buying등의 정보로 이루어진 목록
No Date Full Contents Review VOD
291 2018-06-06 Stairs, A Name of Desire #302 V
290 2018-05-30 THE GATE #301 V
289 2018-05-23 Timeless Temples, Timeless Forest #300 V
288 2018-05-16 Peace on the Korean Peninsula, Transmitted Across the Globe #299 V
287 2018-02-07 Now It's Our Turn to Help - Korea's Minnesota Project #298 V
286 2018-01-31 The Second wing Ep.297 V
285 2017-12-27 Traditional Korean Medicine Rises as the World's Healing Art Ep.296 V
284 2017-12-20 Heat Up PyeongChang with Brazilian Passion #295 V
283 2017-12-13 Walking on Land of Pride Ep.294 V
282 2017-10-04 Passage to Pusan Ep.293 V
281 2017-02-15 Young men looking for ways to collaborate than to stand alone Ep.292 V
280 2017-02-01 Dreaming of Pyeongchang - G-1, Inspect Everything Ep.291 V
279 2017-01-25 Dreaming of Pyeongchang, A Beautiful Challenge Ep.290 V
278 2016-12-28 Mekong's Sunshine Ep.289 V
277 2016-11-23 ICT and 4th Industrial Revolution Ep.288 V
276 2016-11-16 Made in Korea: 21st Century Strategy Ep287 V
275 2016-11-09 Korea, Reforms Foreign Aid Ep286 V
274 2016-11-02 Future of Girls, Our Future Ep285 V
273 2016-10-26 Youth Paves a New Path Ep284 V
272 2016-10-08 The meaning of the space Ep278 V
Title Content