서브메뉴

Arirang Prime
What's on This Episode
About The Program
Video on Demand
Special VOD
Archive
TV Programs 고르기
  • youtube
  • naver

Program :

Archive

World Ch. Schedule : WED 09:05 KST

* Date : 2010-05-15

Makgeolli
 









The popularity of the traditional Japanese drink, sake, is astounding. The United States, Europe and rest of Asia are jumping on the trend as well. Sake is, undoubtedly, Japan's best-known alcoholic beverage.

While the Japanese have their sake, Koreans have a comparable traditional drink that is, unfortunately, lesser known. It's a Korean rice wine called makgeolli. While it still has a ways to go to catch up with Sake's international popularity, makgeolli exports have been on the rise. With healthful properties and a 1000-year history, makgeolli has the potential to be a national brand.

Tune in as we look at sake's road to success and explore how makegeolli can achieve global recognition. We examine sake's long history, Japanese marketing strategies and the government's constant efforts to improve sake's quality and standards.

Can makgeolli challenge sake's popularity and match its marketing skills? To globalize makgeolli's varieties and attributes, we analyze its potential and what makes it great

 

 
No,Date,Full Contents Review,Buying등의 정보로 이루어진 목록
No Date Full Contents Review VOD
45 2010-07-03 What's on This Week #82
44 2010-06-27 What's on This Week #81
43 2010-06-26 What's on This Week #33
42 2010-06-13 What's on This Week #79
41 2010-06-12 What's on This Week #78
40 2010-06-06 What's on This Week #77
39 2010-06-05 What's on This Week #76
38 2010-05-30 What's on This Week #75
37 2010-05-29 What's on This Week #74
36 2010-05-22 What's on This Week #72
35 2010-05-15 What's on This Week #30
34 2010-05-09 What's on This Week #20
33 2010-04-10 #64/ The Great Inheritance 1
32 2010-04-04 What's on This Week #63
31 2010-03-13 What's on This Week #57
30 2010-03-07 What's on This Week #28
29 2010-03-06 What's on This Week #27
28 2010-02-21 What's on This Week #54
27 2010-01-24 What's on This Week #49
26 2010-01-09 What's on This Week #44
Title Content