World Ch. Schedule : KST
* Date : 2014-09-10
Makgeolli is a healthy alcoholic beverage made with devotion for the drinker. It is a cultural symbol important for understanding the lives of Koreans. And it is the world’s one-of-a-kingfermented alcohol that uses healthful mold, demonstrating the wisdom of ancient Koreans. But how well-known is makgeolli around the world? How can more people learn about its value and excellence? This is what we explore today.
People around the world in love with Korean makgeolli
In Korea, there are many non-Koreans who love makgeolli even more than Koreans do. Taru Salminen from Finland has even opened up a makgeolli shop near Hongdae and is currently a PR spokeswoman for makgeolli.
A traditional bar called “Multtwinda” in Chungjeongno is a favorite spot among foreigners who love makgeolli. They taste good makgeolli, and talk about the flavors and the value of makgeolli. They are all passionate about telling their friends about the delicious flavor and benefits of Korea’s makgeolli.
Korean makgeolli, a popular drink in the country of sake
Makgeolli remains popular in Korea’s neighbor Japan thanks to rising awareness about its health benefits. There are more and more breweries in Japan making makgeolli of their own, and even Japanese sake brewers with 300 years of history are competing to make the best makgeolli.
Telling the world about Korea’s makgeolli
There are intensive efforts underway to raise awareness about makgeolli around the world. Recently, a makgeolli ad featuring actor Song Il-guk made it to the front page of the European edition of the American Wall Street Journal, and the winners of the global makgeolli video contest are drawing heavy attention. The Makgeolli Association is working to get makgeolli inscribed in the UNESCO list of world heritage. The globalization of makgeolli will only be realized with the right efforts to make high-quality makgeolli and to promote them in the best way possible.Director Choi Woo-young / Writer Nam So-yeon