It’s not only the quality, but also the packaging of a product that determines whether it catches attention.
There’s a young Korean man who has won the hearts of Korean consumers with his unique packaging. It’s Hi Design CEO Kim Seung-hyeon.
Hi Design is a company that specializes in packaging design, ranging from the design itself to printing.
Seung-hyeon dropped out of high school and started working at his father’s printing plant that was not doing so well at that time.
The experience at the office made him fall in love with the printing business and led him to start his own company.
He chose packaging design as his business item.
Meet Seung-hyeon, who relied only on passion and hard work to become a designer of everyday life.