History will be made later this week, as yet another billionaire entrepreneur is set to ride into space.
While Elon Musk himself won't be on the Space X Falcon 9 rocket, Jared Isaacman, the founder and chief executive of e-commerce firm Shift4 Payments,will lead three fellow spaceflight novices, making history as the first all-civilian crew to be launched into Earth's orbit.
The spacecraft is set for blastoff from NASA's Kennedy Space Center in Cape Canaveral, Florida, with a 24-hour target launch window that begins on Wednesday.
That window could be narrowed or delayed a few days, depending on the weather.
While it's unknown how much the 38-year-old tech mogul gave to Musk to fly himself along with his three other travel companions, a successful mission would help usher in a new era of commercial space tourism, with companies vying for wealthy customers willing to pay a small fortune to experience a once-in-a-lifetime trip.