This year's Olympics, has a completely UNIQUE feel.
The big difference is, of course, no spectators.
But it has still managed to SHINE,… through social media where the fans these days are.
The Olympics has generated some 3.7 billion virtual engagements,… through its social media accounts.
With millennials and generation Z, of course, playing a major part.
In fact, Tokyo 2020 targeted these young people, by introducing sports, that they are interested in.
Karate, skateboarding, climbing, surfing,… and basketball 3-on-3.
"And, the athletes themselves, played a big role, in creating a buzz.
They've been actively interacting with fans, through social media perhaps, more than ever before, and especially through TikTok."
And these are some of the videos that stood out.
Erik Shoji, an American volleyball player, provided fans with a glimpse of the food, inside the Olympic Village.
"Let se what we got today ~~~ teriyaki "
And British diver Tom Daley showed off his knitting skills.
"So I finished the jumper, and here we are (cut) this says Tokyo, GBR and UnionJjack, and"
Daley says,it's his way of "finding calm" and get rid of stress.
The gold medal winner also posted this, on his separate knitting account on Instagram.
"This morning I made a little coz for my gold medal (cut) it all tucks in nicely to have a little pouch for me to carry around my medal without getting it scratched."
And, American rugby player Ilona Maher, documented her journey, about finding love at the Olympics.
"are we about to kiss right now"
"hey, little question, are you looking for a wife?"
Many fans on social media also posted their support for American gymnast Simone Biles,when she pulled out of several events to focus on her mental health.
As you can see,Tokyo 2020,.. was another interconnected, viral, and fun event,.. despite COVID-19.
Lee Kyung-eun, Arirang News.