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Tea capsules hit the market for non-coffee drinkers Updated: 2021-06-21 10:03:06 KST

Every morning starts with a meeting.
But instead of pouring regular cups of coffee, everyone at this company starts the day with red and yellow tea.
Capsule coffee machines have become a global phenomenon, but engineer Kim Ha-seop wanted to create an alternative for tea drinkers.

"I wanted to make a machine that was good for our health so at a startup meeting for office workers, we thought of combining tea and medicinal herbs with capsule machines."

Like coffee, ingredients such as herbs are roasted, steamed and dried to produce different tastes and aromas.

The capsules are made from corn starch extracts to be more environmentally-friendly, a trend in the capsule market.
Since their release two years ago, more than three million tea capsules have been sold in South Korea.

"I don't like bitter drinks normally and I like toasty types of tea. The aroma is good so I keep drinking it."

The company has also come up with a mobile phone app that recommends tea capsules based on a customer's preference and lifestyle habits.

"A lot of startups are surfacing even in the agrifood industry. We expect it to greatly help the industry as they use local produce on top of their great ideas."

South Korea's domestic coffee capsule market was worth around 177 million dollars in 2020, a more than 42 percent increase on-year.
But with tea capsules proving popular, this South Korean startup will be hoping it can gain some of the market share.
Kim Cheong-ah, Arirang News.
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