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Mattel's new program gives green makeover to old toys Updated: 2021-05-13 10:01:33 KST

It's good news for those of you who have a pile of unwanted Barbies and other toys.
By visiting Mattel's website and printing a free shipping label, you can donate them to get a green makeover through the company's new recycling program.
It's part of its 'Drive Toward a Better Future' initiative to use recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.

"Mattel's playback program is a great step, you know, with them reusing the Barbies. They also are going to reuse, I believe, MEGA Bloks, and also Matchbox cars, and they're going to recycle these items. So as the consumer is becoming more and more concerned about the future and becoming more eco-friendly, manufacturers are starting to step up and start to try and make the environment better."

In order to address the eco-friendly concerns of customers, all of the Big Three toymakers in the U.S. Mattel, Hasbro, and Lego have rolled out sustainability efforts in recent years.
Hasbro has pledged that it will stop using plastic packaging by 2022 and Lego launched a program for parents to get rid of old Lego bricks by donating them to schools.
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