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BTS at peak popularity? Or is this just the start? Updated: 2020-09-11 06:31:46 KST

K-Pop sensation BTS has been on top of the Billboard Hot 100 for the second week running, with their summer single Dynamite, which has seen an explosive reaction across the world with its warm and upbeat disco pop vibe.
The band has constantly reached new heights in the world's biggest music market, and other Korean artists like BLACKPINK are also shooting up the charts, ushering in a golden age of K-Pop.
Today we discuss what's sustaining this global fascination with K-Pop and what more we can look forward to.
I'm joined by Tamar Herman, Author of "BTS: Blood, Sweat & Tears" in New York.
We also connect with K-Pop columnist Jeff Benjamin also based in New York.

Tamar: Dynamite has stayed No. 1 on the Billboard Hot 100 for the second week. What was your reaction to this track, and how significant is this Billboard achievement?

Jeff: What were your thoughts when you first heard Dynamite and what does it take for a track to make it to the Billboard Hot 100?

Jeff: What makes the song so appealing to a global audience at this point in time?

Tamar: Why do you think this song's done as well as it has?

Jeff: Now, BTS is still enjoying worldwide popularity nearly three years after their debut on U.S. Television at the 2017 American Music Awards on Nov. 19. Less than a fortnight ago, they picked up four awards at the 2020 MTV Video Music Awards. What do you think has sustained their appeal and what are they doing differently from previous K-Pop groups that tried to tap into the global market?

Tamar: Have K-Pop groups changed over the years and decades, or have they simply changed their global strategy?

Jeff: BLACKPINK won the song of summer category with its hit single "How You Like That" which set five new Guinness World Records, its single Ice Cream with Selena Gomez also got a massive reaction and the group now has more subscribers than Eminem. Do you think we are seeing the peak of K-Pop right now or is this just the beginning?

Tamar: What are your thoughts on this? Is this the height of the golden era for K-Pop or is there more to come?

Jeff: BTS in a local media interview yesterday hinted at hopes of winning at the Grammy's. Do you think it's possible?

Tamar: What are you looking forward to seeing from K-Pop?

That was Tamar Herman, Author of "BTS: Blood, Sweat & Tears" and K-Pop columnist Jeff Benjamin joining us from New York. Thank you for your insights.

Reporter : osy@arirang.com
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