K-pop megastars BTS are building a bridge between the worlds of pop music and fine art, launching a global art project called 'Connect, BTS'.
The seven-member band is collaborating with curators and galleries around the world to showcase the works of 22 artists in five different cities - London, Berlin, Buenos Aires, New York and Seoul.
The first exhibition was unveiled on Tuesday at the Serpentine Gallery in London.
The rest are scheduled to open in Berlin today, in Buenos Aires next Tuesday, in Seoul on January 28th and finally in New York on February 4th.
They will last for at least two weeks and up to almost three months.
BTS will release their new album 'Map of the Soul: 7' on Friday.