Samsung Electronics and LG Electronics are not pulling any punches as they aim to win the title of manufacturing 8K TVs with the best image quality.
Both have been holding briefing sessions on their respective 8K technology, considered the highest resolution available on the market right now.
LG Electronics was the first to take the gloves off, attacking Samsung's 8K TV as (quote) "a sub-standard product."
"I believe consumers should be given accurate information on quality."
"It all comes down to consumer choice."
The most crucial difference is whether they are OLED or QLED TVs.
LG Electronics' OLED TV does not require a backlight panel, enabling the TVs to be as thin as wall paper.
While such technology also enables rollable TVs, they are more susceptible to image retention, known in the industry as "burn-in."
Samsung's QLED TV is made using quantum dot technology to enhance performance in key picture quality areas.
While the technology enables better image quality, it requires a backlight panel.
Although pundits say LG Electronics is ahead in certain technological aspects, sales figures show Samsung Electronics is taking an early lead.
Kim Hyo-sun, Arirang News.