Apple unveiled its latest tech at a grand launch event in California on Wednesday, including three different iPhone models.
The iPhone (ten-S) Xs is equipped with a five.eight inch screen, the same dimensions as last year's iPhone (ten)X, but with various upgrades.
Apple is also rolling out its largest smartphone to date: the iPhone (ten-S-Max)Xs Max.
It packs a six.five inch screen and it's the most expensive of the new releases.
The third new model, the iPhone (ten-R) XR, comes in colorful aluminum finishes and features a six.one inch.. edge-to-edge display.
Apple also unveiled a new version of the Apple Watch equipped with better fitness tracking and new health features.