LG Electronics has started pre-orders for its flagship V30 and V30 Plus smartphones on Thursday in Korea,
just hours after Apple unveiled its iPhone X(ten), iPhone 8, and iPhone 8 Plus.
The pre-orders will continue until the 20th, before they officially hit the stores on the 21st- the same date as the release of Samsung's Galaxy Note 8.
Those who pre-ordered the devices can also purchase LG's Daydream VR headset for just one dollar.
The difference between LG's latest two models is build-in storage: the V30 has 64 gigabytes, whereas the V30 Plus has 128.
The company has focused on making its new devices well-suited for multimedia, strengthening their camera and audio characteristics.
LG, Samsung, and Apple have all gone for large OLED screens on their latest offerings, as well as dual cameras and wireless charging.
But each brand also has its own features:
The iPhone X has a new facial recognition system, while the Galaxy Note's S-pen has been upgraded and the V30 has been made lighter.
But price is what really sets the V30 apart from the newest iPhones and Galaxy Note 8.
The market price of the V30 in Korea, at a little over 840 dollars, is noticeably lower than the roughly thousand-dollar price-tag of Apple and Samsung's smartphones.
For consumers not willing to pay over a thousand dollars for a new smartphone, that cheaper price could make all the difference.
And although LG hasn't revealed how much the V30 will cost outside of Korea, it is expected to be relatively more affordable than its rivals.
Park Hee-jun, Arirang News.