Self-driving cars promise to enrich lifestyles by allowing users to read newspapers, watch a movie and even take a nap behind the wheel.
At this year's Consumer Electronics Show in Las Vegas, this vision is more tangible than ever.
More than ten booths set up by Mercedes-Benz, BMW, Ford, Toyota and Korea's own Hyundai Motor are highlighting their state-of-the-art technology.
In a media demonstration, Hyundai Motor Vice Chairman Chung Eui-sun personally got behind the wheel not to steer it, but rather to drink coffee and look through some documents.
Hyundai claims its self-driving car doesn't require human intervention even in regular traffic situations, stopping smoothly when objects or people pop up out of the blue.
The key to such responsiveness lies in the sensors and camera mounted on the mirror inside the vehicle.
"This car seamlessly interacts with other vehicles and with the outside world for greater safety and convenience."
And convenience seems to be the greatest benefit of such self-autonomous cars.
Hyundai Motor plans to complete testing by 2020 and roll out the completely autonomous car in 2030.
Just a few years ago, Google cars with radars mounted on the roof seemed like the only option for consumers.
But now more than ten major automakers have jumped on the self-driving bandwagon and are making significant strides.
Once this self-driving car is commercialized after thorough safety testing, it can save time for people especially on long commutes, helping them spend time doing more productive things or simply getting some extra shuteye.
Park Jong-hong, Arirang News.