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Korea's Coupang makes name for itself in e-commerce industry Updated: 2015-01-12 22:38:39 KST

It's a click, click here and a click, click there--
and whether it's a box of diapers,.
a bag of coconut flakes or a new winter coat,
you can get the item delivered right to your door, before the end of the day. }
It's all done through Coupang,
which promotes itself as the country's leading e-commerce company.
The four-year-old company has grown quickly--
In January 2011, it recorded a million subscribers and around 270-million U.S. dollars in transactions that year.
But today, there are 25-million subscribers, with last year's transactions projected to be about 1.8 billion dollars.
Most shoppers use its mobile app which was the number one shopping app last year, beating out competitors like WeMakePrice and TicketMonster.
Coupang started out as a site offering daily deals by Bom Kim but is now a full-fledged e-commerce site with more than 2-thousand employees, who enjoy an open-office space in Seoul that looks like it belongs in Silicon Valley.
The Korean start-up has lured U.S. investors, and most recently raised 300-million from a group led by BlackRock.
Investors point to Coupang's same-day service model, mobile expertise and online offerings as the features that make it one to watch.
Coupang says it knows how to lure in the customers, especially to its mobile app.


"You may think the secret is simply behind the design and layout. But in fact, there's a lot of technology and research that goes into this. We were able to keep up with that."

The company also says there's nothing like its "end-to-end" customer service, which involves using its own delivery personnel including the "Coupang Man."
The Coupang Man does not fly, but his services are compared to that through the company's so-called "Rocket Delivery."
This may be the key to getting repeat customers.

"I went from buying necessities, and grew into buying everything."

I met with one avid user.

"A lot of the times, I'm not home when they're delivering something.
They take a photo and then send me a text message: 'This is where we left it.'
So I'm 100-percent sure I'm going to be getting the item, which hasn't been the case when I've used other services."

Coupang has even given new life to businesses that have partnered with it.
This online shopping mall, which specializes in trendy, feminine pieces,
has seen its annual sales increase 20-fold after engaging Coupang to sell its items.


"The marketing and promotion of my brand through Coupang was incredible-led me to sell 10-thousand items in a day. / I've now expanded my business and created another brand."

As for Coupang's future?
Well, it says it wants to solidify its position as the top online retailer here in Korea, and expand its delivery service, before branching out to the world.


"We hope that, one of these days, people will look back and ask themselves 'how did we ever live without Coupang?'"

Connie Lee, Arirang News.
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