South Korea is trying to figure out how the country can connect itself with the rest of the world through culture.
The Corea Image Communication Institute held its 10th annual Culture Communication Forum in Seoul on Tuesday… with a dozen prominent figures from eleven countries taking part in the event.
Focusing on Korean culture,… the panel discussed how both traditional and modern content can be shared and disseminated out to the world.
"I thought tradition should be interpreted and expressed as something 'trendy'. One of the ways to do so is to collaborate with others. Thus, I've combined Korean traditional music Gukak with modern jazz and rock, trying to find an answer."
"It's not just like I just talk about my culture. But it has to be vice versa. You also have to listen. You have to be open-minded about all the cultures."
Talking about the Internet content market and current trends, the participants also discussed why Korean culture, K-Pop in particular, is gaining a lot of popularity from all over the world.
"Everyone knows that within the first 24 hours after an album comes out, the live performance will be there. You will get to see the choreography. You will get to see them on a music program. More content will come out that whole week. It's really an exciting time and really fun to watch K-Pop and because it's so dynamic and so fast in that way."
Before the forum, the participants had a chance to get a hands-on, authentic take of Korean culture on Monday.
They visited a number of locations including the Korea Furniture Museum, home to some 2500 traditional furniture and 10 traditional Korean-style houses called Hanok getting a glimpse of the nation's rich history.
Kan Hyeong-woo, Arirang News